Strago

Scan. Track. Go.

Know the price before you pay.

Point your iPhone at the barcode, then the shelf label. Strago adds it to your cart and tells you how today's price compares with what you usually pay.

In testing on iPhone · Android next

The camera

Always ready. No shutter button.

The camera stays open for your whole trip. Hold up a product and move on to the next one.

The reading

Barcode first. Then the shelf label.

Strago reads the price on the label: regular, sale and multi-buy, in English or French.

The verdict

Compared with what you usually pay.

Every price you scan is remembered, so Strago can tell you when today's price is a good one.

The Dynamic Island

Your total stays in view.

Switch to another app and your running total follows you. Tap it to get back to scanning.

All of it, in one glance.

Scan. Track. Go.

Scan.Barcode, then shelf label. No typing, no form.
Track.Today's price against what you usually pay. Your total against your budget.
Go.Decide on the spot, and move on to the next item.

Get the highlights.

Barcode, then shelf label. No form in the aisle.

Know a good price when you see one.

The store you're in, suggested for you.

Your running total, in the Dynamic Island.

Your list, checked off in the aisle.

Picking up two things? You don't need an app. Filling a cart for the week, with a budget in mind? That's where Strago earns its place.

Why Strago

Built for shoppers.
Not for stores.

Prices keep moving, and it's hard to know what's fair. Strago puts the facts in your hand before you pay: the price on the shelf, what you usually pay, and what's left in your budget. Canadian or American, you get the same power. Check the price, decide, and go.

Coming nextWhere it's made. We're adding product origin, so you can choose Canadian or American products with the facts in hand.

Label reading

Reads real shelf labels.

Regular price

$5.49, with its unit price.

Added straight to your cart, with $0.27 per 100 ml kept for comparing sizes.

Sale

$3.99, down from $4.99.

Both prices are kept with the item, so you can see the sale in your cart.

Multi-buy

2 for $7.00.

A deal that needs you to buy more. Strago asks you to confirm, and counts the regular $3.99 in your total, so your budget is never underestimated.

Member price · in French

11,99 $, members only.

English or French, comma or point. A member price is confirmed first, and your total uses the regular 14,99 $.

Built for the weekly shop

No typing in the aisle.

Strago keeps the camera open for the whole trip. Scan the barcode, then the shelf label, and the item is in your cart with its price, sale and multi-buy details included. If a label is hard to read, Strago asks instead of guessing. And if an item wasn't the right one, it's one tap to undo.

2scans per item: the barcode, then the label
0forms to fill in the aisle
1tap to undo a mistake
2currencies, never compared with each other

Budget

Your total, as you shop.

$0.00of a $60.00 budget
0items
$60.00remaining

Set a budget when you start the trip. Every scan updates the total and what's left, in Canadian or U.S. dollars.

Tour

Everything, right
where you shop.

One trip

Start to finish.

Price verdict

Good price?
You'll know.

Platforms

iPhone first.
Android next.

Strago is being tested on iPhone today. An Android version is on the way, with the same scanner, price memory and grocery list.

Milk 2% · 2 L$5.49$0.27 / 100 ml
Barcode
$5.49 · regular
TOTALCAD $48.72
REMAININGCAD $101.28
ITEMS14
iPhoneIn testing
AndroidComing later

Privacy

Prices are shared.
You aren't.

Your Strago account is what lets shoppers compare stores. Other shoppers see what a product cost, where and when, never who scanned it. Here's everything that leaves your phone, and why.

0names on prices
0ads
0trackers
Shelf pricesShared about 10 minutes after the scan, with the store's name and location. An undone scan is never shared.
BarcodesLooked up in Open Food Facts and a barcode database to find the product's name.
LocationUsed by Apple Maps to suggest nearby stores. Only the store you pick is saved.
Package photosOnly when you choose to name an unknown product. Read, then not kept.

Read the privacy policy

Strago is almost ready.

We're testing it in real grocery stores before release. Leave us a note and we'll tell you when it launches on iPhone, and when Android follows.